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“Benefit Cosmetics” is one of the most consistent, clever and useful lines on the market. Priced affordably and packaged adorably, their products typically aim to solve a specific beauty concern. This is a line I recommend for teenagers as well as adults; because the marketing is hip and many of the offerings are accessible for young women who are just starting to use makeup.

One product which originally put this company on the map, was a brow wax called “Brow Zing.” This wax/powder hybrid comes in a compact. When applied with a stiff brush, “Brow Zing” combines pigment and staying power in one package. This product has given way over the years to many others within this line, as well as a full blown “Brow Bar” at many Benefit counter locations, where brows can be waxed, shaped and shaded by professionals. The company’s latest launch, “Gimme Brow” goes even one step further. This formula contains polymers which adhere to the brow, skin and hair filling in sparse spots. The product is applied with a small wand and comes in two shades, light/medium and medium/dark.

As expected, “Gimme Brow” does exactly what it promises. Brows look fuller immediately in a natural way. There is no faster way to ruin a pretty, natural face than with heavy, painted on eyebrows. This product gives your brows the boost they need without giving you the artificial look you don’t. Available at ULTA, Bloomingdales, http://www.sephora.com and http://www.benefit.com